How to Start Your Own Coffee Cart Business in the Twin Cities

Michael Chermak
Nov 7
2 min read

I’ve always loved the charm of a good coffee cart. It’s simple, inviting, and full of possibility. Whether you’re dreaming of bringing great coffee to local markets, office parks, or weekend events, a coffee cart can be a beautiful start.

I still remember my early days — a small setup, a few favorite blends, and a big love for community. Starting small can be the smartest move you ever make. Let me share what I’ve learned along the way.

1. Start with Heart and a Clear Idea

Every good cart begins with a story. Why coffee? Why now? Maybe you love the energy of serving people face-to-face. Maybe you want to bring a taste of comfort to your neighborhood.

Write down your “why.” Keep it close. You’ll come back to it often when the days get long.

2. Find Your Perfect Spot

In the Twin Cities, location means everything. Look for places where people gather — farmers’ markets, office parks, downtown corners, and weekend festivals.

A friendly smile and a well-placed cart can turn morning rushers into loyal customers.

If you’re unsure where to start, talk to local event planners or small business networks. They’ll know who’s looking for vendors and where crowds tend to gather.

3. Plan Simple, but Smart

You don’t need a complicated business plan. Just a thoughtful one.

Include a few key things:

Startup costs — your cart, equipment, permits, and supplies.
Menu — keep it tight. A few high-quality drinks made beautifully beat a long list every time.
Pricing — find that sweet spot where your work feels valued and your customers feel good.
Marketing — social media helps, but so does word of mouth. A kind word travels fast in our city.

A short, clear plan helps you stay focused when life gets busy.

4. Choose the Right Equipment

You don’t need to buy the biggest espresso machine out there. Choose tools that fit your cart’s size and your menu. Quality over quantity — always.

And don’t forget the small details: lids that stay on, cups that feel good in the hand, syrups that taste homemade (you know I love those).

5. Bring Your Warmth Everywhere You Go

This is the part that matters most. People remember how you made them feel.

A smile, a bit of small talk, remembering someone’s usual order — that’s how you build a community. And a good coffee cart isn’t just about caffeine. It’s about connection.